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Patralekha Bhattacharya

9 papers; 9 titles.

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Conference × Year × Title × Co-authors Extras Pages
SESUG 2024 Building and Validating a Recommendation system using Python and SAS source 5
SESUG 2024 Deduping Time-Varying Redundant Transactions in Commercial Lending source 7
NESUG 2012 Generalized Additive Models in Marketing Mix Modeling Revisited 9
NESUG 2011 A Comparison of PDLREG and GAM Procedures in Measuring Dynamic Effects 11
NESUG 2010 Using Generalized Additive Models in Marketing Mix Modeling 8
SGF 2009 Optimizing the Marketing Mix source 5
SESUG 2008 Marketing Mix Modeling: Techniques and Challenges source 6
SESUG 2008 Optimizing the Marketing Mix source 4
NESUG 2008 Optimizations in Marketing Mix Modeling 4

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