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a/b testing

8 papers; 8 titles.

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Conference × Year × Title × Authors Extras Pages
WUSS 2023 A Beginner's Step-by-Step Guide to Digital Marketing Data Mining and Analysis Using SAS Mahsa Tahmasebi Ghorabi,
Leon Rod Davoody		 source 7
SGF 2018 Using SAS Customer Intelligence 360 to Improve and Optimize the SAS Web Experience Scott Calderwood source 13
SGF 2017 Analytics Using SAS Customer Intelligence: Multivariate Testing Processes for Digital Marketing Campaigns Thomas Lehman source 9
SGF 2017 Cold-Start Solution to A/B Testing Using Adaptive Sample Size Modification Bo Zhang,
Liwei Wang		 source 9
SGF 2016 SAS Analytics for Multi-armed Bandit Market Analysis Thomas Lehman source 5
SGF 2015 Using SAS to Deliver Web Content Personalization Using Cloud-Based Clickstream Data and On-premises Customer Data Mahesh Subramanian,
Suneel Grover		 source 24
SGF 2013 Hot off the Press: SAS Marketing Automation 6.1 Brian Chick,
Mark Brown		 source 16
NESUG 2008 Breakthrough Improvements through Reliable Modern Testing using SAS and JMP Sunil Kumar Gupta 14

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