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campaign response

4 papers and 6 presentations; 10 titles.

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Conference × Year × Title × Authors Extras Pages
SGF 2017 Differentiate Effects from the Noise of Promotional Marketing Campaigns Alex Glushkovsky,
Matthew Fabian		 source 9
SGF 2015 The Business of Campaign Response Tracking Pamela Dixon source 8
SGF 2009 The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation Petr Ptacnik source 10
SEUGI 2003 Developing an Optimal Product Offering Strategy and Maximizing Overall Profitablility of Current Clients [presentation] Tamer Keshi source 13
SEUGI 2002 Enhancing customer profitablity through Marketing Automation - the FNB Experience [presentation] Jithendra Daya source 25
SEUGI 2002 Introduction to Customer Intelligence [presentation] Alan Gormley source 26
VIEWS 2001 Closing the Loop - Using SAS to Drive CRM Anton Hirschowitz 13
SEUGI 2001 Closing the Loop - Using SAS to drive CRM Integration [presentation] Anton Hirschowitz source 32
SEUGI 2001 Integration of campaign management and data mining at MTN South Africa [presentation] Marcelle Georgiev,
Mohan Namboodiri		 source 22
SEUGI 2000 Churn Solution Deployment [presentation] Henrik Wagner source 36

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