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marketing mix

13 papers and 1 presentation; 13 titles.

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Conference × Year × Title × Authors Extras Pages
SGF 2016 Can You Stop the Guesswork in Your Marketing Budget Allocation? Marketing Mixed Modeling Using SAS Can Help! Delali Agbenyegah source 7
MWSUG 2015 Can You Stop the Guesswork in Your Marketing Budget Allocation? Marketing Mixed Modeling Using SAS Can Help! Delali Agbenyegah 7
SGF 2015 Experimental Approaches to Marketing and Pricing Research Max Friedauer,
Jason Greenfield,
Yuhan Jia,
Joseph Thurman		 source 22
SGF 2014 Intermittent Demand Forecasting and Multi-tiered Causal Analysis Edward Katz source 11
NESUG 2012 Generalized Additive Models in Marketing Mix Modeling Revisited Patralekha Bhattacharya 9
NESUG 2010 Using Generalized Additive Models in Marketing Mix Modeling Patralekha Bhattacharya 8
SGF 2009 Optimizing the Marketing Mix Patralekha Bhattacharya source 5
SESUG 2008 Marketing Mix Modeling: Techniques and Challenges Patralekha Bhattacharya source 6
SESUG 2008 Optimizing the Marketing Mix Patralekha Bhattacharya source 4
NESUG 2008 Optimizations in Marketing Mix Modeling Patralekha Bhattacharya 4
SGF 2008 Integrating Consumer Demand to Improve Shipment Forecasts Charles Chase source 10
SEUGI 2001 Integration of campaign management and data mining at MTN South Africa [presentation] Marcelle Georgiev,
Mohan Namboodiri		 source 22
SEUGI 1996 Marketing Information System UNKNOWN source 22
SUGI 1989 But Will it Sell? Market-based Decision Systems Using SAS Software Lee H. Evans source 9

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